The advertisement is about chocolate-flavored tobacco.
The client’s main requirement was not to directly shown the cigarettes on the screen.
Story about an explorer looking for the best cacao to fulfill his dream to make a never have before a rich taste product
The character design was made considering men in their 20s and 30s, the main target layer of the product.
While trying to convey the sweet and casual image of chocolate, I also tried to maintain the rough male feel.