Throughout history, people have prized cocoa. However, the expanding global population and demand for cocoa may soon outstrip its supply. Cacao trees play a critical role in the lives of farmers, who use the sales from seeds to feed themselves and their families. But the delicate tree has become increasingly susceptible to the negative effects of climate change, pests, and fungal infections. Getting new, preventative technologies, fertilizers, training and education to poor, remote farmers has proven to be a job too large for any single government, agency, company, or project.
Cocoa Conscious aims to save the cacao bean—and its farmers—from extinction. Lil Bean, this campaign’s lively mascot, is on a mission to spread awareness of the urgency in making the cacao bean a fully sustainable crop and to raise financial support for such a challenge. All proceeds collected from Lil Bean merchandise go toward these efforts so that the livelihoods and practices of cacao farmers can become globally connected and fully sustainable.