Non Stop Traffic Switch eBook

Non Stop Traffic Switch eBook Traffic is the lifeblood of your online business. You need fresh, targeted traffic in order to put your business in front of a captive audience, to build authority and to establish a presence in your…

Non Stop Traffic Switch eBook

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Non Stop Traffic Switch eBook

Traffic is the lifeblood of your online business. You need fresh, targeted traffic in order to put
your business in front of a captive audience, to build authority and to establish a presence in
your industry. Traffic equals profit, and the more targeted, relevant traffic you have, the more
money you’ll make. Marketing in social environments on the web have become more and more
common as people begin to spend more time on the web surfing, chatting or just keeping in
touch with friends and family. Using this behavior a very effective marketing technique has
emerged using the web and its users. Helm (2001) mentions that in 1998, viral marketing
became the Internet buzzword of the year, so the term is by no means a new approach to
marketing. Viral marketing is a marketing technique that focuses on customers and users
spreading information about a product or brand. We constructed a descriptive model to analyze
a number of campaigns. This model is intended as support for producers of viral marketing
campaigns where development is needed. Understanding how one can use viral marketing to
produce a successful marketing campaign is the main goal of this article and to explore how
the model functions when applied to viral marketing campaigns. By doing this we will try to
understand the different mechanisms that construct a successful viral campaign.

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