This project was inspired in ‘Wheels Uniandes’ community, which operates from the carpooling service provided by students of the Universidad de los Andes. This game unfolds around a story we create based on a recurring situation within the community; someone cancels a place in the car and the driver looks for another passenger who might take that place. And by the insight that the meeting the driver is like a blind date, you not know anything about them.
All starts with a ‘Facebook post’. The story raises the situation and determines a meeting point, as it would happen in the real context. The goal of the game is to be the first player to reach the meeting point and recognize the driver in a list of possible ‘Wheeleros’ (drivers), through tracks that are discovered along the course on the board with the help of the internet and taking into account factors such as time, distance, meeting point and possible eventualities that may arise.
We decided to call this game ‘The Wheelero’ because within our research and conversations with the users, we found the recurring term “wheelero” to refer to the members who assumed the role of drivers within the whole experience. ‘The Wheelero’ seeks to highlight the vital importance of the internet in the operation of Wheels, involving other key players, creating awareness in the players.